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Three SEO Trends For Staying On Top Of Search In 2020

in Technology
SEO Trends For Staying On Top Of Search In 2020

The importance of staying at the top of google search results cannot be stated highly enough for an SEO agency. 

As a digital marketer, your effectiveness is defined by your website’s position in google search results mostly. To secure such a high ranking in search results calls for expertise in SEO. 

Search engine optimization or SEO refers to building and consistently increasing the flow of quality, organic traffic on your website via technical and content-based optimization of the website. 

The word organic is essential here; in this context, any traffic directed towards your content without the utilization of paid ads.

SEO has gained importance in the last few years in digital marketing. While five years ago, keyword-stuffed content was enough to drive your content up the search results, it has been flipped over thanks to drastic updates introduced by Google into its search algorithm. 

Google has been moving towards a more and more smart and intelligent approach towards results. It moved away from simple keyword matching based search results quite a while ago. 

It has now focused on making search results more context-sensitive by analyzing probable intent the searcher might have had behind the query. 

Thus, straightforward keyword-stuffed content is obsolete now. SEO trends have changed, and in 2020, here are a few of them that an SEO agency should work on if it aims to stay in top search results.

1). Mobile and Voice Search

As per Google, in 2015, the Top 10 internet consuming countries had more mobile internet consumers than desktop consumers. 

By 2018, in the US alone, more than half the traffic was generated by mobile devices. This has led Google to introduce the Mobile-First Index. 

If your website’s mobile version is by any means inferior to its desktop version, it will be downgraded in search results rankings. 

With the growing popularity of artificial intelligence-based voice assistants, voice-based search numbers have also surged. It also plays into google’s plan of making search results more and more accessible by making them context-sensitive, as voice search queries are conversational in nature. 

Going forward into 2020, mobile and voice searches are going to be a key trend in SEO.

2). Featured Snippets 

If you are confused about this term, just type in any random query into Google search bar. You’ll find the topmost website listed in the results will also have a small snippet from their website containing the relevant content shown directly at the search result page. 

This feature introduced by Google has fundamentally changed how traffic is driven towards websites. Users now need not click on to the websites but are displayed results directly. 

Now Snippets complicate SEOs and are generally disliked in the digital marketing community, but the end-user loves it, so this trend is undoubtedly here to stay. 

Some of the best SEO services have started to adapt to it by implementing structured data into their websites. 

 3). Video Content

You’d be surprised to know that after Google, YouTube (a subsidiary of Google) is the second most popular search engine. 

Skimping on video content could thus be very unsavory for the future prospects of your digital marketing business. Users prefer that the content instead be presented in an appealing visual format than textual. 

Of course, there is excellent SEO value attached to video content as much as it is with textual content. You can use them to build backlinks and even use them to get into Featured Snippets of SERPs (Search Engine Results Page). Remember, Google loves videos, so you better get on this train. 

But making excellent and engaging video content is not enough in itself, you have to take into consideration SEO tweaking too. 

The web-crawlers still use textual content for rankings, so make sure you have adequately added edited captions into the video with strategically placed keywords. 

These are some trends that seem poised to dominate the 2020 SEO scenario. Our industry is unusually slow in adapting to many of these trends, but going forward, this is unfeasible. 

SEO has been more dynamic than it ever was before. If you seek to be a company with the best SEO services, ignoring SEO trends is not the wisest way to go. 

Learn More:

SEO Tips for Real Estate Business Websites
WordPress SEO: Tips to Improve Ranking of Your Website
Will No-follow Backlink Be Valuable in Future for SEO
Off-Page SEO: 6 Effective Link Building Strategies

How to Establish the Best Content Marketing KPIs in 2020 to Boost SEO

in Technology
Establish the Best Content Marketing KPIs to Boost SEO

The key performance indicators (KPIs) for content marketing can make or break your digital marketing business. The content KPIs play an essential role in your overall content strategy that can boost or doom your content and SEO outcomes. When companies are not aware of the right KPIs for their content and communicate incorrect KPIs, they also end up making the wrong decisions that result in uncertainties and derail your success. Let us guide you through vital content key performance indicators that can promote your SEO for top outcomes.

KPIs for Online Marketing

According to the SEO and content marketing guru Neil Patel, the key performance indicators for online marketing can be categorized as follows:

  • SEO Metrics
  • Business Conversion Metrics
  • User Engagement Metrics
  • Social Engagement Metrics

For instance, an SEO expert may use SEO metrics such as link building, impressions, rankings, and organic clicks to gauge the success of his efforts. These KPIs can increase the performance of a business in search results. These KPIs are also important because they can track things like how the website performs in the search results. However, content KPIs are just as important as SEO Services. Let us show you how?

The Importance of Content KPIs

The content markets often use content KPIs to know how their content is performing online. These KPIs are essential because they help marketers to devise and revise their content strategy. An effective content strategy will allow you to nail your competitors down with better and engaging content. This is why understanding content KPIs is vital to business success.

Top things to Consider before Choosing Content Marketing KPIs

Rob Garner, the director of Rob Garner Consulting in the United States, suggests that most marketing experts in the digital marketers era are publishing content that is hard to measure. Therefore, it is vital to establish a content marketing strategy while considering the big pictures of your competitors. Garner suggests the following things to choose content marketing KPIs.

Map your Business Objectives to Content KPIs

Before choosing KPIs for content strategy, ask yourself the questions such as:

  • How a particular key performance indicator (KPI) cans can relate to your business goals.
  • How much should the business goal weigh towards the selected KPI?
  • How many business goals are you linking with your content efforts?

Be Fluid in your Approach

Establishing the metrics or content KPIs should not be a static process; you should be able to assess your available data; find valuable insights, and find new stories within your data to match your business goals. Ask yourself whether you have been using the same KPIs over and over again for three to five years? Is it a good time to add new KPIs or metrics based on changes in your content strategy?

Consider both On-site and Off-site Metrics

While measuring the effects of your content efforts, it is vital to differentiate between your on-site and off-site assets. Ask yourself whether you are noticing any new trends between the two in a way that might inform future content efforts for the significant growth of your business.

Remain Creative and Innovative

For a better content marketing strategy, you and your teams need to remain creative. That requires your people to translate any data into actionable insights to boost the SEO business. Churning the same old data over and over again is not a good strategy. Ask yourself whether you are taking the right action to turn your ideas and findings into content marketing gold.

Take Solid Action

When you use several KPIs for your content, these metrics can only be useful when applying these insights and take robust action. You can take action if your goals and metrics are actionable. Ask yourself whether your data is changing positively or negatively, and are you able to make timely changes to content? How will your actions impact the expectations for increasing success?

Use your Common Sense

Using plain and simple common sense will surely help you to arrive at a most viable solution. You will often find short-term issues with most of the data; you need to use common sense to devise solutions to those problems according to your business situation. Ask yourself whether you are using the right tools to track your required content measurements, or are you chasing the wrong metrics or KPIs.

Create Content Marketing Events

You can easily create content marketing events on your website to push the content marketing efforts one step further. Or you can create a separate webpage by using an entire keywords list to create your event. Once this event is marked, you can measure all the data in terms of search traffic and engagements. These events can create a positive return on investment; just align your event with your business goals.

Learn More:

SEO Tips for Real Estate Business Websites
WordPress SEO: Tips to Improve Ranking of Your Website
A Brief Guide to Smart Use of ‘White Space’ in Web Design

Advanced SEO Strategies for Optimizing Your Website to Generate Better Traffic

in Technology
SEO strategies- for generating better traffic

SEO optimization can be a lot of work and seems especially intimidating if you’ve never done it before.

But it’s actually not that difficult once you learn a little bit more about what you should be doing.

So, to help you out in your SEO quest, I have prepared a few advanced strategies to help you score that sweet #1 ranking way faster and leave your competition wondering how you managed that.

And since you can’t do any search engine optimization without a tool to view your metrics, be sure to pick one out from best SEO audit tools

Run an In-Depth Audit of Your Site

Now, this might not sound too “advanced” but hear me out. By running an audit, I don’t mean just checking your performance metrics, but doing a complete analysis of all your pages and content.

By doing so, it will be much easier to figure out which areas of your site lack in terms of optimization.

Keep track of things such as your title and alt tags, meta descriptions, URL structures, readability, and links, both internal and external.

Speaking About Links

If you haven’t invested any time into building them, you should. Interlink your web pages to make it much easier for Google’s bots to crawl through your site, while indexing and guide your visitors through your content, so they keep reading.

Speaking About Links

As for external links, they are actually extremely beneficial for SEO, both outbound and inbound. The best links would be to and from sites with high domain authority as they serve as an indication for Google that your content is trustworthy. If you have a budget for this, it’s even better to hire a blogger outreach company like Outreachmama.com or similar to leave this job to people who are already active and successful in that field.

Also, backlinks pointing to your site from other resources transfer a fraction of that site’s own traffic and authority to you, so consider building some link if you haven’t already.

Google favours Longer-Form Content

Did you know that longer articles straight up perform better in search engines? Well, now, you do. So, if your content strategy is pumping out sweet but brief pieces of content might not be what you actually need.

It might be worth shifting towards publications that are at least two thousand words long to improve your rankings.

But keep in mind that it’s not just about word count, and you shouldn’t pad your content to reach a certain point. Take your time, but make sure that all of the information you’re providing your audience with is accurate, helpful, and engaging.

Update Your Old Content

Producing something new all the time isn’t easy. However, if you have a solid archive with dozens upon dozens of publications, it doesn’t hurt to go back and update them a bit.

This is especially so if you have time-sensitive content, like “Top 20 Thriller Movies of 2018, for example”. Why not update it for 2020?

turn your content into a video

But there’s much more you can do with old articles than just update. Repurposing it is also a very viable thing you can do. For example, if you have a 10000-word beast of a guide on some very specific topic, you can turn it into a video (or a video series) and upload it to YouTube to make that information much easier to digest.

Infographics are also a great way of creating highly informative and easily readable content. So, it could also be a great option to fuse all your articles touching on the same topic into one huge infographic, which is great for both user engagement and SEO.

Monitor Your Competitor’s Keywords

Use a tool like SEMRush to take a peek behind the curtains of your competitor’s sites and see which keywords they are using. Not only does it allow you to understand better what strategies they’re using and which keywords they’re ranking for, but also it can help you find not-so-obvious keyword gems that have little competition and a lot of potentials.


So, if you notice some keywords you haven’t thought of yourself, you can implement them in your own content to reap the benefits.

You can also run in-depth audits of their resources with SpyFu since competitor research doesn’t end with just keywords, and you’ll be able to pick up quite a few strategies and tricks to use on your own project from your rivals.

Engaging Content Is The Key

Remember that all of your search engine optimization efforts will go to waste if you don’t have the content to back it up. So, focus on producing content that engages your audience, addresses their needs, and tries to satisfy them as much as possible.

I hope you learned something new from me today, and good luck with your SEO campaign!

Learn More:

SEO Tips for Real Estate Business Websites
WordPress SEO: Tips to Improve Ranking of Your Website
Will No-follow Backlink Be Valuable in Future for SEO
Off-Page SEO: 6 Effective Link Building Strategies

Top SEO Tips And Strategies For Real Estate Websites In 2020

in Real Estate
SEO Tips for Real Estate Business Websites

Real estate is a booming industry with millions of dollars flowing in and out every day. It is perhaps because properties no longer serve the purpose of only living in them, but for various other needs. People consider investing in them for business purposes and securing them as reliable financial assets, and using them as effective storage houses are becoming equally popular as businesses expand at an unprecedented rate. However, the growing need for properties isn’t the only factor in boosting these sales.

Over time, every industry has digitized thanks to rapidly advancing technology and the internet. It has given them the chance to make their products and services easily accessible using online portals. People can see catalogs and review items that they are interested in and buy them online instantly. The same has happened with the real estate industry. You can view properties and reserve a timeslot for visiting a suitable option, and if everything checks out, you complete the payments and paperwork and get the keys. But there’s the obstacle that every growing business has to overcome – Competition!

SEO Tips for Real Estate Business Websites 2020

Multiple estate brokers and agents, as well as centralized platforms for selling properties, have emerged to make use of this opportunity and complete maximum sales. That makes this competition even more interesting, and it becomes a question of who comes out on top in offering the best options. The internet is a quirky platform, and you can choose to regulate your search rankings depending on the content that you share. People in this line who have realized this trick are making sure that they hammer it hard to leave the competition in the dust. But you need to be well aware of how to do this to attempt it.

Several techniques and tricks can help you with real estate SEO if you can identify what you are aiming to achieve. Being aware of a concept or mildly knowing about it hardly helps in this area. Perhaps that is why large marketing houses have established their feet so well in businesses. They are dedicated outlets that help you out and make your pages stand out amongst the rest of the options. Extensive SEO guides and textbook instructions are often on their fingertips, so they can tell what’s dragging your webpage a glance. Besides, they have focused on the one thing that you might have slacked off on, and that is research on the subject.

Most people struggling to settle their feet in the real estate industry are unaware of these backdoors and hacks. That costs them precious time and valuable fortune as they experiment with ideas. And that is why you need to give some time to your webpage’s content and optimize its traffic to increase the chances of sales. Hiring professional marketing teams or outsourcing this task are your best options if you are at a loss about how to do it.

However, if you are willing to make an effort, it isn’t a challenge to accomplish. Here are some of the top SEO tips and strategies to give your energy a direction and help you start working.

1. Using Real Estate SEO Keywords

Every search engine has a specific set of keywords that people usually punch in when searching for something. While deciding the content of your webpage, you should use them more frequently to raise your ranking in results.

Prepare a list and try to include synonyms so that your page makes it through maximum queries. Modify your content in a way that it strategically uses most of them for your users. Try to add details and pictures that use those keywords so that you can increase their usage. That should help improve the traffic on your page.

2. Multiple Pieces with Different Key Terms

The best way to cover most ground is by multiplying like a mutated mass. Implement the same idea with SEO and publish multiple writing pieces with different keywords on the same subject. That should direct people with even slightly different queries to your webpage, and you can impress them with your offers.

3. Understanding the User’s Mindset

Try to think as a dim-witted user instead of assuming your audience to be professionals at searching for what they want. Use supportive phrasing alongside the keywords that you include to fortify your defenses against nuances. Ensure that your content rotates around the idea with the keywords and your services/sales at its core. 

Multiple pieces with different keywords offer a better opportunity to achieve this. By doing so, you can use a broader range of supportive phrasing and relevant terms to maximize your page’s reach.

4. Introduce Online Tools

Including online tools such as mortgage calculators or a customizable payment, plan generator is a great way to boost your traffic. People don’t wish to reach out to agents and brokers and prefer getting all the details from online instead. If you can offer that to users, you can convince them to prioritize visiting your page for their real estate needs.

5. Providing City-Specific Results & Data

Real estate is not an industry limited to an area or region, so the results generated against queries can be irrelevant. That is often the most annoying and problematic situation for users to face. Besides, there are specific features for every particular vicinity. So, choosing to provide more targeted details for any user queries is the best option to keep them interested. Plus, it helps you add more keywords and make the content more promising to top search rankings.

6. Using Internal & External Source Links

Search engines often rank pages based on referencing and citation that they use with their content. Publishing content that has on-page pointers and uses external links as a source of information for its user is more likely to top them.

Besides, sharing lots of information without holding a candle to it can make your users feel that you are providing baseless data to draw more people. That would make them permanently turn away from you, and get a bad reputation for your webpage. It is why you need to keep your users engaged by backing up your claims whenever you get a chance.

Final Word

These are some of the most effective and useful SEO tips and strategies for people operating real estate websites in 2020. Even if it doesn’t tell you how to do things, it gives a picture of the goal you need to achieve. Hence, making you responsible for finding a way to your objective by learning more on the subject.

Learn More:

WordPress SEO: Tips to Improve Ranking of Your Website
Will No-follow Backlink Be Valuable in Future for SEO
Off-Page SEO: 6 Effective Link Building Strategies

WordPress SEO: Tips to Improve Ranking of Your Website

in Technology
WordPress SEO Checklist to Improve your Ranking

One of the main reasons why companies choose WordPress as their website’s CMS is because of its SEO-friendly feature. However, simply launching a WordPress website is not enough to rank at the top of a search engine – SEO is more complicated than that. WordPress just makes things easier for you, but to rank well on Google, you need to understand SEO tactics.

WordPress is one of the world’s most popular content management system and runs about 33.7% of the entire internet. It started as a blogging platform that soon transformed into a powerful solution for websites and e-commerce solutions. One of the reasons behind its popularity is its flexibility and ease of use, with literally thousands of themes available that you can tailor to your needs.

WordPress SEO Checklist to Improve your Ranking

WordPress, on its own, cannot replace a solid SEO Strategy; you need to understand the basics in order to rank your website on Google. WordPress is not a magical weapon that caters for all SEO needs with little effort. The platform itself makes it accessible to those who have little technical knowledge.

On that note, here are a few basics that you need to cover for a reliable WordPress SEO build.

A Reliable Hosting

Some of the key reasons why you need a reliable web hosting for your website are site speed, security, and uptime. Site speed has a significant impact on your WordPress SEO because users will definitely bounce from your homepage if it takes too long to load.

Research shows that one full second can decrease the conversion rate by 70%! It means that if your website is even one second slower than your competitor, you will lose traffic. Therefore, don’t go for the cheapest option and suffer from a performance issue, but go for a reliable host. You can also get recommendations from an SEO service company.

SEO Friendly WordPress Theme

When you first use WordPress, you will see thousands of themes and options that chances are you will be overwhelmed. There are multiple free themes on the dashboard with premium options, too. Hence you need to choose an SEO friendly theme for your website.

Why are themes important for SEO? Well, simply because many WordPress themes come with a plethora of plugins and scripts that chances are you will never use, and these will slow down your website. Therefore, when you pick a theme, don’t just go for colors and appearances, but run a demo through Googles web.dev tool to assess its potential performance and any other issues.

SEO Friendly URLS Structures

There are two kinds of URL Structures: SEO friendly URL and non-SEO friendly URL’s. Let’s look at examples:


This is an SEO Friendly URL because the user can guess what will be on the page just by looking at the URL text.


This is a non-SEO friendly URL, with numbers that are unrelated to the context, and the user cannot guess about the webpage by looking at the URL. Therefore, use SEO friendly permalink to structure your URL to improve your chances of ranking in search engines.

Choosing the Best SEO WordPress Plugin

One of the best parts of WordPress is that there are so many plugins for everything, including SEO. Before you begin to optimize your website, you need to install an SEO plugin. Some of the best WordPress SEO Plugins are:

  • Yoast SEO
  • All in One SEO Pack

Make sure to understand that an SEO Plugin WON’T optimize your website for you. It just makes things a little easier for you, but for maximum results, it is recommended to get advice from SEO Services Company in Dubai for best practices and top ranking on Google.

Check Visibility Setting of your Website

WordPress comes with a ‘Search Engine Visibility’ option that discourages search engines from indexing your site when you are working on it before going public. Make sure you uncheck the box that states “Discourage Search Engines from Indexing this Site” because it makes your website unavailable for search engines.

Add XML Sitemap and Verify your Site with Google Search Console

An XML sitemap lists every single page on your website, which helps search engines in finding your content. If you are using the Yoast SEO plugin, it will automatically create an XML sitemap; otherwise, you need to find your sitemap with the following:


The next thing you need to do is to verify your website with Google Search Console, which provides you reports to help understand how your webpages appear in search engines. It helps you plan your website content strategy accordingly. It also alerts you in case search crawlers are unable to find your website.

Optimize Blog Posts for SEO

One of the biggest mistakes made by beginners is that they believe activating the WordPress SEO plugin is all that they need to rank their website. SEO is a consistent, ongoing process that must be kept on to see maximum results. All SEO plugins allow the users to preview what viewers will see when they search your website on Google. So, you should optimize your description and title to get more traffic.

Here are a few tips to increase on-site SEO:

  • Search for the best keywords for your website and blog posts that are most searched by users on Google.
  • Use SEO Writing Assistant plugin to optimize your website content.
  • Divide your site content with tags into categories to make it easy for users to browse through your website.
  • Make a habit to interlink your posts from multiple blogs whenever possible to increase page views.

Your website blog should be customized to perfection and should provide the viewers with something new and fresh. Another important factor that affects your site ranking is the fresh content. If your website has outdated content, then people will stop coming to your website; therefore, it is recommended to consult with Spiral Click for SEO friendly and fresh content to increasing site traffic.

Smart Optimization for your Websites

There is no doubt that WordPress is one of the easiest to use and SEO-friendly CMS with multiple plugins and customization options out there. One of the reasons why it’s so popular among developers is because it is not only user-friendly but also provides numerous SEO tactics for bloggers.  

Choosing WordPress for your sites is a good choice, but remember, you need a strong SEO strategy to outrank your competitors.

Off-Page SEO: 6 Effective Link Building Strategies

in Business
6 Effective Link Building Strategies for Off-Page SEO

The creation of links with other relevant sites on the worldwide network has proven to be a crucial factor in your SEO strategy. Search engine traffic or organic traffic is particularly targeted in this approach. Because most Internet users depend on search engines when they search for something on the Internet, which gives websites more opportunities to be visited. By getting more traffic directed to your website, your ranking will surely improve. You should also make sure to develop and maintain certain features to make your link building more effective. Your link building strategies can be more successful if the links you gather have the following characteristics:

Use Targeted Anchor Text

When you build your link, be sure to use the target anchor text on the particular sites you are looking for. Never assume that the same words or phrases will work well on each website and try to use your site name as often as possible. Spammers use this approach quite frequently and may be considered careless and lazy. Your site can get more attention if you choose the appropriate keywords or keyword phrases carefully. Your site will be more likely to get an inbound link in this way, and the value of your link will increase at the same time.

Consider Inbound and Outbound links

If the sites where your link comes out have more inbound than outbound links, you will receive a greater positive influence on the amount of search engine traffic your site will get. Because these sites are attracting more links instead of sending them, search engines will recognize that the sites are more influential and reliable.

Vitalize Infographics without Text

Although infographics are a great focus for obtaining links and social signals. It must be accompanied by a related and independent text by each medium. In this way, you will avoid receiving a massive amount of links without a related context. Something negative that must be taken into account even if it gives us much more work in development.

Site Factors

It is an absolute requirement to focus on certain sites that are relevant to your own website when creating links. Not only you are creating links to search engines, but it is also giving your site a better chance of receiving more search engine traffic by creating links to relevant sites with pages that are well optimized. You should keep in mind that the creation of links depends more on the quality of the links and not just the quantity. 

Broken Link Building 

The broken link building consists of identifying broken links on third-party websites and recommending a series of options to the webmaster that include pages from your own website. For this, we look for links in pages, niches, and themes similar to yours; you should identify the possible links and get in touch with the webmasters. It should be noted that it is one of the most scalable and effective methods nowadays. So, I recommend that you read this spectacular broken link building guide by MOZ and become an expert. 

Ignore the Complexity of Link Building Strategies

Currently, you must bear in mind that link building is no longer only focused on website links. Nowadays, in order to have a positive impact on the increase of organic SEO, it is also very important to take into account the social media, the visibility that the brand reaches in these networks and the shared links. 

As you can see, the digital world is constantly changing, and it is very easy to make mistakes. Google’s Algorithms are updated quickly, and an SEO professional must adapt continuously, keeping up to date with the latest trends. If you don’t want to be left behind and want to learn how to perform effective ranking strategies. So, you must follow SEO trends for 2020 in Google.  

Knowing these required features would allow you to create more valuable links that would generate more traffic to your website. Applying all these tips to the links you will not create only help to increase the ranking of your website, but it can also help your company make more long-term profits.

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