Events are an integral component of the business image in the corporate world of today. When you organize your next event, you must focus on the key characteristics of your event, which help you design the whole concept of the event. It will help you materialize your event goals and guide the way you execute your event’s theme, style, and objectives.
Event theme vs. event concept
The event concept is a unique set of practical aspects that include your event’s details and essential elements. The concept of an event is the collection of answers to questions of what, when, how, and why. On the other hand, the theme is the idea behind your event, which guides the appearance and activities of your event.
This article aims to shed light on useful tips you must read before deciding your event concept.
Three tips for designing impressive event concept
Events that stand out of the crowd have a wow factor in their execution. When you design your event’s concept, you must make it inspiring. But creativity is always difficult to execute.
For the execution of your event concept with the utmost success, you need to seek professional planning services. They will help you strike a balance between creativity and practicality. The tips are as follows:
1. Laying the Attendee Journey out
The best way to give someone what they would want to have is to look at things from their viewpoint. When you are getting an event arranged, you are doing it for your audiences. How would an average attendee eye your event venue, lineup menu, and venue services?
What is it that could make them feel motivated to attend your event? What would be the main attraction of your event, which people may remember and set as a benchmark in their minds for upcoming events? What kind of activities could improve the attendance in your event? A fresh and out of the box event concept may become the reason people hit the registration link while surfing the internet.
2. Choosing the Event Focal Point
Every event has a main attraction around which all the rest of the activities revolve. When crafting your event concept, consider your event focal point. Is it the art gallery? Is it the food court? Is it a product launch and promotion?
Is it going to be an award or appreciation ceremony for your employees? Is it a celebration for landing a new client? Now think of the ways you can capitalize on the main attraction of your event? Can you indulge in any kind of historic referencing? Is there a regional culture you can represent?
3. Factoring In Partners and Sponsors
Business partners are the most important of all the stakeholders when it comes to event planning and concept creation. Look for the ways you can involve the sponsors in your event concept. Communicate with the sponsor and identify their inclinations and the extent to which they want to indulge in your event.
The priorities of sponsors are also important for you to consider. You need to see if they are more concerned with the marketing strategy and brand image, or just plain profits regardless of brand image? Your event concept will thus have its heart the goals of your sponsors.
What is a good event concept?
The event concept is considered impressive if the execution of the event successfully reflects the key purpose and objectives of the event. It helps take each part, including sponsors, clients, and shareholders, closer to their goals associated with your event. It allows for your brand’s partners to appear as one cohesive entity.
A good event concept guides your way towards an event brimming with creativity and uniqueness so as to capture the attention of even the least interested people in your target audience. A good event concept doesn’t ignore the expectations of audiences when it comes to the appearance and aesthetics of your event.
Is your next event around the corner?
Events are very important tools for improving brand recognition. Is your next event in the planning phase? Have you shaped your event concept, theme, style, and design? Do not forget to encourage your teams to be creative with the ideas. Jot down all the out-of-the-box ideas and do not consider any of those as impractical and impossible to execute.
Once you are done with ideas collection, seek professional event planners and organizers. Leave the execution of those ideas to them. If you are arranging your event in the UAE, you are dwelling in the most lucrative location for corporate events. You have a very high probability of finding event companies in Dubai with trustworthy and experienced planning professionals capable of executing the creative list of ideas. Let their experience will work wonders for you.
While you’re at it, do not forget the importance of a good event concept. Consider all the essential elements and think of it from the perspective of the majority of your audience. Follow the list of tips above, and you’ll ace your event!