Did you know there are over 90,000 hotels and motels across the USA? That’s 1,800 for every state!
If you’re running a hotel, you already know how much competition exists. That’s why you need to do everything you can to get an edge in the market. But lots of hotel owners and managers still aren’t making use of SEO services.
Want to find out exactly how hotel SEO services can push your business to the next level? Keep reading to learn all about how these services can help your hotel thrive.
Modernizing Your Advertising With Hotel SEO Services
Like it or not, more and more commercial transactions in the modern age are done online. Most consumers check out a business online before visiting it in person, so catching their eye through a web search is vital.
That front-page ranking is crucial. If a customer has to scroll through multiple pages of results to find your website, you aren’t going to get many clicks. Most customers find what they’re looking for within the first few results, so you need to be right up there at the top of the page.
Making Your Mark
Improving your SEO is a great way to capitalize on your unique selling point. Are you the best luxury hotel in your city? Do you offer the best views?
By choosing the right SEO terms for each of these niches, you can appeal directly to customers looking for these distinct features. The best SEO services can demonstrate your hotel is the right fit for your customers.
Not only does that mean more potential bookings, but it could lead to further sales down the line. Let’s say you market yourself as the best hotel for activities in your city. A fun-loving customer may find your business, book a room, then spend extra money on excursions while they stay with you.
Getting the Edge
Using SEO is the best way to get an edge over the competition. By modernizing your marketing and appealing to an increasingly online-based clientele, you’ll pull in far more bookings than by using traditional marketing techniques.
If you’re not using SEO services, you can be sure your competitors are. That means you’ll lag behind in the online marketplace, as the vast majority click on competitor links before they even see your website.
For more information on how much an SEO service can improve traffic to your business and generate more bookings, there’s a comprehensive report that you can view here.
Optimize Your Knowledge With More Great Articles
Hotel SEO may seem complicated, but it’s well worth using it to promote your business. Without optimization power on your side, you’ll lack the edge you need to get ahead in a hyper-competitive industry.
Now you know a little more about the ways hotel SEO services can benefit a hotel, it’s time to expand your knowledge even further. Check out our blog for lots more articles covering a wide range of topics.