Did you know that 69% of marketers invested in SEO in 2021?
People are always looking for the best way to do things. They want to find the right answer as quickly as possible, and they’re not afraid to turn to Google for help.
By understanding what people are asking when they type certain search terms into Google, you can give them the information they need in a format that’s easy for them to understand.
Keep reading to learn everything you need to know about searcher intent for SEO!
What Is Searcher Intent in SEO?
Searcher intent or audience intent is what the person at the keyboard is thinking about when they type in a query. It’s important to understand searcher intent because it can help you create better content.
This content will better meet your audience’s needs — and ultimately, helps your website rank higher on search engine results pages (SERPs).
The Different Types of Searcher Intent
There are four main types of searcher intent. Let’s look at them in more detail:
Navigational
This type of searcher is looking for a specific website or webpage. They usually know what they’re looking for and may even have the URL in mind.
For example, someone might search for “Facebook” if they want to go directly to the Facebook website.
Informational
This type of searcher is looking for information on a particular topic. They might not be familiar with the topic, so they’re using a search engine to help them learn more.
For example, someone might search for “how to change a tire” if they need to learn how to do that particular task.
Transactional
Another search intent type is transactional intent in which user is looking to complete a transaction, such as making a purchase or booking a service. For example, someone might search for “hotels in New York” if they’re looking to book a hotel room.
Commercial Investigation
This type of searcher is looking for information about a product or service to make a purchase. They may not be ready to buy right away, but they’re researching their options.
For example, someone might search for “best laptops for college students” if they’re considering buying a laptop and want to compare different models.
How to Make the Most of Searcher Intent in SEO
Now that you understand the different types of searcher intent, you can start to think about how you can use that information to improve your SEO. Here are a few tips:
1. Do Your Keyword Research
Keyword research is essential for understanding what people are searching for online. Without this knowledge, it is difficult to create content that meets the needs of your audience.
There are several different ways to do keyword research, but the most important thing is to start with a list of relevant keywords with a thorough understanding of search intent behind those keywords and then use them throughout your website.
By including keywords in your titles, meta descriptions, and headlines, you can start to rank for these terms and attract more visitors to your site.
In addition, by creating content that is relevant to the keywords you are targeting, you can start to build up an audience of interested readers.
If you can understand what people are searching for, you can start to create content that meets their needs.
2. Optimize Your Website for Mobile
Mobile optimization is a key factor in achieving good search engine rankings. In general, mobile devices have smaller screens and less processing power than desktop computers.
This can make it difficult for searchers to find the information they need. This is especially true for transactional and commercial searches, where users are often looking for specific products or services.
As a result, it’s important to ensure that your website is designed for mobile devices, with a responsive layout that adjusts to different screen sizes.
In addition, your website should be easy to navigate on a mobile device, with clear menus and buttons that are easy to tap.
3. Create Content for All Stages of the Buyer’s Journey
People use the internet for a variety of reasons. But when it comes to making a purchase, they usually fall into one of four categories: searchers, browsers, buyers, and researchers.
Searchers are looking for a specific product or service and generally know what they want. Browsers are just browsing — they may be interested in what you have to offer, but they’re not ready to buy yet.
Buyers have decided to purchase and are just looking for the best deal. Researchers are similar to searchers, but they’re also looking for reviews and comparative information before making a decision.
4. Think About the User Experience
When someone visits your website, you only have a few seconds to make a good impression. That’s why the user experience is so important.
If your website is difficult to navigate or doesn’t provide the information people are looking for, they’re likely to click away and find another site that does.
This is especially true for navigational and informational searches, where people are looking for specific information.
Make sure your site is easy to use and provides the information people need, or you risk losing them to a competitor.
5. Monitor Your Analytics
By monitoring your analytics, you can gain valuable insights into which types of searches are bringing people to your website. This information can be helpful in fine-tuning your SEO strategy and in search intent optimization.
For example, if you see that a particular type of search is resulting in a high number of impressions but a low click-through rate, you might want to target that keyword more specifically.
If you help to get your SEO working and increase your website traffic and ranking in Google, click to learn more.
Learn More About Searcher Intent
By understanding searcher intent, you can create content that is more relevant to their needs. In addition, by using the correct keywords and terms in your SEO strategy, you can ensure higher rankings.
Check out our blog for more articles like this one that will help you improve your SEO strategy and better understand what your customers are looking for.