Simplicity rules! It makes a smoother look of the websites; reduces navigation confusion and helps in achieving preferred outcomes and objectives, which is enhanced user experience. But more often, it is considered challenging to simplify the web design. However, simplifying a website is not a scary task; by taking small steps, you can simplify your design.
Henceforth, here are a few early points that you as a web designer need to consider to simplify your web design.
1. Essential elements should be focused only
This looks so simple, but it is still a fact that many websites fail to achieve this and the result is often a big mix of significant and insignificant elements on a page. It is always hard to prioritize what is essential and what is not, because everything seems vital.
If you want your website design to be simpler, you have to recognize what should be the focus, just like with any good design or artwork. A professional web design company in Dubai knows all such essential elements.
2. Implement the 80/20 rule
This principle can be used as a guide to simplify web design. Here, you have to focus on displaying only 20% of website elements that are delivering 80% of that used on your website. This is called the 80/20 rule, which helps in simplification of website design by trimming your site elements down to the essentials.
The 80-20 rule can also help increase the desired results on your website. As we always try to find an excuse for not purchasing something at the final step due to any reason, with the 80/20 rule, these reasons can be reduced.
After identification of 20% of website elements that will get you 80% of your desired results, it is now time to get rid of all unnecessary items.
3. Lower the number of web pages
The main part of a simplification of website design is to have fewer places to move around and click. First try to get rid of redundant pages that or as a last option, combine multiple same pages into one.
Firstly, try to get in the visitor’s frame of mind and then don’t keep unnecessary pages on your website. When the number of pages is reduced, it is not only easier for visitors to focus on the content, but it also makes your navigation menu simpler. The websites having fewer navigation menu items are not only more straightforward but more appealing and user-friendly.
4. Focus on the quality of the landing pages
A majority of website visitors spend most of their time on the page that shows up when the website is opened. So as a designer, to increase the website effectiveness, try to have the quality visuals, content and call-to-action elements there. Also, try to add a sign-up/contact form or button on that area.