The web editor produces articles for distribution on websites, blogs, e-books or online newspapers. They should have a good pen and have a text that easily catches the reader’s attention. Clerical errors are inexcusable in this business. To do his job properly, the web content writer first devotes himself to documentation. From experience, this step is essential to understand the subject addressed and subsequently guarantee the relevance of the content. Then comes the actual writing, a stage during which you must continue to ensure the accuracy of your writing. Having a spirit of synthesis is therefore essential.
I want to stress that the copywriter is required to adhere to Google’s recommendations for web writing. In particular, natural referencing must be taken into account so that the text can be well positioned in the Google search engine. At the same time, he must avoid abusing the use of keywords.
This professional can be self-employed. In this case, he must find customers and retain them through satisfactory work. He can also work for a content publisher or for a communication agency. But while waiting to make a career out of it, you have to know how to become a web content writer. I will share with you the essential information on this subject.
A profession centered on writing
The main mission of the web copywriter is writing. However, there are many constraints around it. First, the achievements are intended for the Internet. Then, Maginesolutions, offering the best online copywriting course, is invited to write on various subjects imposed . Then I have to research and sort the information. The writing itself must obey rules specific to the Internet, in particular optimization for search engines or SEO (Search Engine Optimization). And, of course, it is mandatory to check everything and correct if necessary. No typo should slip into the text. The latter can then be formatted and then put online.
Different types of web content writing
A web copywriter should be able to write different types of texts. Indeed, the missions entrusted to it can vary dramatically, from one client to another.
Here are the different types of writings that could be requested:
- Informative article;
- Buying guide or product comparison;
- Tutorial;
- Product sheet;
- Press release;
- E-book;
- Newsletter;
- Presentation;
- Posts for social networks;
- Texts intended for an infographic or an advertisement.
How is the work of a copywriter?
I will summarize in a few points how a web content writer can carry out his missions:
- Study of the subject to be treated;
- Finding reliable information;
- Checking the accuracy and consistency of the selected data;
- Development of the drafting plan according to the type of text to be produced;
- Writing content without plagiarism and following the instructions of the requester;
- SEO optimization of one or more texts;
- Illustration of the text with relevant and attractive images;
- General audit;
- Uploading of content in the formatting and display required by the client.
- Whatever the instructions of a project, the web content writer must deliver his work on time.
How to choose studies and training to become a web content writer?
From the outset, it should be noted that there is no specific diploma to become a web content writer. Moreover, anyone who has a good command of the language of writing can get started, regardless of their background and even without a diploma. Being passionate by writing or by a specific subject can also be a source of motivation and achievement in this field. However, all other degree courses are rarely targeted. Most of the courses offered are therefore related to writing, but never directly address web writing.
How to become a freelance web copywriter?
To become a freelance web copywriter, you must first understand the job and what it involves. You must also have the skills and qualities to exercise it. As far as skills are concerned, you can therefore follow the training courses mentioned above. But it is also quite possible to be self-taught and train yourself on the job: you then get started to find out what you are worth. In terms of qualities, you must first be very curious and be ready to write on a variety of subjects. The rigor is also essential, both in substance and in form. You need to know how to work independently while being able to join a team. Good tools also make good writers. There are in particular a few essential programs that you must have available such as Antidote to control your content or even the dictionaries. And, of course, you must have the necessary equipment, in this case a computer connected to the Internet.
At this point, you are pretty much ready to become a freelance web copywriter! All you have to do is find missions to accomplish, or more precisely clients. The most effective way to do this is to register on an editorial platform.