Branding is a marketing practice that can be used for shaping your brand. It is incredibly essential for the growth and identification of the brand.
Importance of branding can be seen from the fact that a company gets its identity from proper branding strategies. It generates new customers and is responsible for bringing revenue to your business.
Moreover, it is also ascertained to add value to your business. Branding is also important because of the mere fact that it guarantees to create trust within the marketplace and adds value to the business.
There are various types of branding that are used for business promotion. Alongside this, by availing services from top branding companies in Dubai, you can undoubtedly win a transformation for your business.
Thus, this article will comprehensively guide you on various branding techniques that you can apply to your brand.
Top 5 Most Common Types Of Branding
Determining the right kind of branding for your company is crucial. Before you identify which branding design and or strategy is essential for your business, it’s good to know about the branding types.
Here are the five different types of branding that are widely used in the industries.
1. Product Branding
Product branding is a marketing strategy that focuses on differentiating a particular product from the rest. This type of branding is used when a company focuses on establishing that product as a brand.
It is mainly adopted when a company wants to promote a specific product under their brand name or wants to open up a new production line. For example, a famous cooking oil company might want to open up frozen food production. Thus, they will consider having product branding.
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2. Service Branding
This type of branding emphasizes customer service. It mainly focuses on dealing with clients and how to provide your brand’s services to customers effectively. Service branding adds mostly value to customer relationship management service.
Service brands ensure people interaction and focus on going out of the way for their customers to give them ‘extra services. This could be in the form of an international airline giving away “local cookies” as desserts or a shop offering “paper bags having seeds”.
3. Personal Branding
This type usually refers to branding for individuals in contrary to businesses. Personal branding is specifically crucial for people who are in public eyes like celebs, politicians, or digital marketers.
Personal branding can be strengthened by using social media for individual brand building. It is the fastest and cheapest way to reach masses while growing your social media platform. This type of branding can be done by maintaining your online presence and improving content standards to engage with the audience.
4. Cultural branding
This type is usually adapted by travel and tourism companies when they want to promote the culture, tourism, and tradition of a specific country.
Cultural branding is done keeping in mind your target market and audience of that culture. It requires cautiousness and professional assistance. As you surely wouldn’t want to offend or hurt the sentiments of your potential or current consumers!
5. Corporate branding
Corporate branding is aimed particularly when a company is new and wants to focus on its objectives and branding goals. This is because the company wants to promote itself as a corporate identity highlighting its goals and objectives.
Branding is essential for our brand to exist, grow and sustain. Thus, branding, which is rightly done and sensible selection of brand designs, can earn customer trust and retention and add value to the business.
So, look out for professional branding companies to minimize the risk of a bad reputation!
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