Mobile app marketing can seem to be a daunting task, especially when there are over 5 million mobile applications available online. Even though the mobile app industry is thriving, the availability of a large market has also made the industry quite competitive.
A key point to note here is that 25% of mobile applications are never used after smartphones are installed. So how will you make sure that your app gets installed, and ensure that it gets used by the users?
No matter how amazing your app might be, you need to implement proper strategies to ensure it gets into the consumers’ hands. App store optimization is a great tactic to improve app visibility within the app stores and increase app conversion rates.
Moreover, recent studies have revealed that with the help of user engagement on social media, you can enhance your reach and scale your business. Therefore, social media is a reliable way to market your mobile app to ensure that your audience discovers it and uses it frequently.
Here is how to market your mobile app on social media
There are the top three ways with which you can effectively market your mobile app using social media:
#1. Explore Paid Social Media Advertisements
A Google study revealed that social ads give way to nearly 49% of the total mobile app downloads. It’s important to note that organic reach is getting harder than ever. Hence, paid social media advertisements are really important to maximize your reach by targeting users that might be interested in your app.
These ads can be displayed in various forms, such as text, image, video, carousel, etc. Try these different ad formats to understand what your audience engages with the most and refine your strategies accordingly.
Another reason why paid social ads are great is that they provide key market insights, which you can use to refine the performance of your advertising campaign. With the initial success in the conversions, you can scale up by increasing your budget each time.
If you don’t have a paid marketing expert in your team, consider hiring Dignitas Digital, a leading digital agency in Philadelphia that will help you meet your goals with an effective online marketing strategy!
#2. Collaborate with The Influencers
Collaborating with the influencers will help you market your mobile app to an audience that is already interested in your category. Influencer marketing is a type of SMM that takes the idea of endorsement of products from individuals who have a dedicated social following and are seen as an expert in their niche. Social media influencers would recommend your app to their established audience and can create a lot of buzz around it since people really trust them.
Influencer marketing is a great way to ensure that your audience not only downloads your app but also uses it. According to statistics, 49% of consumers depend on influencer recommendations while making purchase decisions online. Therefore, make sure to decide which of the available social platforms you should go for in order to connect with the right influencers.
#3. Encourage User-Generated Content
Perhaps, one of the best ways to market your mobile app on social media is by turning your customers into advocates. That means when your customers post about the value of your app on social media, which comes as a form of social proof. Brands are repurposing user-generated content these days for their own benefit, as well as sharing brand-inspired customer testimonials across various social media channels.
With 90% of people listening to peer recommendations while purchasing something, User-Generated Content is proven to be way higher than the number of people who listen to ads. Moreover, ads based on the user-generated content receive four times higher clicks compared to average ads on social media.
Reviews are another form of user-generated content that can be easily reformatted to use on various platforms. Thus, you should also encourage positive ratings and reviews to raise awareness about your mobile application for a better reach.
Authenticity and valuable content drive the success of online marketing campaigns. Instead of thinking like a programmer, think like a marketer. Social media is a great way to increase your reach, and there are a lot of different options available. But it is important to establish a strong and nimble presence no matter how many platforms you use.
Draft a robust social media strategy to encourage more user engagement and scale your business. Follow this guide to get the best results through social media marketing. With these things in mind, you can create a community around your application that would give a boost to your downloads.
So how are you creating content for your mobile app and marketing it on social media? How’s your social media marketing performance as of now? Share your experience with us in the comment section below!